Attitude: where it can take you in life?

“It is our attitude toward life which will determine life’s attitude towards us”.– Earl Nightingale Defining attitude Attitude is a simple word with such a deterministic meaning. Attitude reflects a sum of a person’s beliefs, motives and behavior towards certain circumstances in life. But why is attitude so important? Being it a predisposition of the … More Attitude: where it can take you in life?

How to Rewire your Mind for Success: Understanding Ego

by Ruqayyah Abowath* In the field of Psychology Freud refers to the ego as the part of our personality that mediates between the demands of the ID (unconscious beliefs and desires), superego (our inner critic), and reality. In a modern day world we often hear the term “ego” as someone having a big or small … More How to Rewire your Mind for Success: Understanding Ego

Building your Brand

What is a brand? Which are the necessary actions towards building a brand for a company? Which are the deterministic factors that shall be considered during the process? This article aims at answering these questions and provide guidelines with regards to building a brand for every business venture in the making. Initially, to define the … More Building your Brand

Who is a leader and what is true leadership?

In our everyday language we talk about leaders and leadership but defining these terms with accuracy is not an easy job. Since antiquity, leaders have been the most influential persons among societies, who influenced and leaded people towards certain destinations, shaping various societal statuses and norms, forming organizations or even states. However, the term has … More Who is a leader and what is true leadership?